More Effective Focus Groups

Facilitating more effective Focus Groups; creating, running and gathering evidence

This one-day focus group training course exploring the who what why when & where of effective focus groups – helping you to deliver highly effective focus groups

Focus groups can connect you to your user in a more dynamic way. They can help to keep you better informed you about how your services are perceived by users and give vital information on areas of strength, weakness and improvement options. They help to foster a rich dialogue and contribute to the overall success of your business.

In this one day fast paced workshop you will learn the who what why, when and where of effective focus groups and leave feeling better able and equipped to deliver highly effective focus group meetings – whatever your sector.

You will receive a tool kit on effective delivery, which includes templates, examples and case studies.

For whom

This intensive one-day course, packed with ideas, tools, strategies and techniques is for anyone from any sector who needs to gather evidence in a format using a consultative approach. It is an excellent way to discover the attitudes of customers, prospects, consumers and other target groups relative to a wide variety of different topics. It can be adapted for data collection for education or business services and provide valuable evidence for marketing and future planning.

Aims and Objectives

By attending the course participants will understand or better understand how to facilitate a focus group to gather information for purposes of planning, monitoring, marketing and evaluating.

Focus groups are useful for:

• Improving specific services and products
• Gaining vital feedback for monitoring quality of services
• Developing information for strategic plans or mission statement
• Gathering opinions, beliefs, and attitudes about issues of interest to your organization
• Testing your assumptions
• Encouraging discussion about a particular topic
• Building excitement from spontaneous combination of participants’ comments
• Providing an opportunity to learn more about a topic or issue.
• Learning about what is working well and where improvements can be made

and in doing so will understand better:

• Where their organisation is in respect of their current provision
• How they can have an impact on outcomes by in depth knowledge of their service
• How to apply the techniques and approaches covered to their organisation for improvement


1. The objectives of the focus group

  • Defining the focus
  • Clarity of outcomes

2. Timeline

  • How to decide on an appropriate time line
  • What you may need to take into consideration when creating a time line

3. Participants

  • How many participants you may need and how to invite them
  • How to choose participants with the right qualities based on the type of focus group you are conducting
  • Template for sending out invites

4. Questions

  • Creating questions for greater impact
  • How to create warm up questions

5. The facilitation process including the qualities needed for the facilitator

  • Selecting a facilitator
  • Choosing the location
  • How to determine the correct layout for your focus group
  • List of materials needed
  • How to introduce the focus group and set the right tone

6. Interpreting the results

  • Methods used to interpret the results
  • Next steps