Event Management – Introduction to

This one-day introduction to event management course offers a practical guide to planning and managing effective events. You will leave the day equipped with resources that will help you organise future activities with confidence and professionalism.

Quite apart from family or social events such as birthday parties and weddings, most of us have been involved in national conferences, training workshops, public meetings, or local fundraising events. These events are the public face of any organisation and it is important that they present a slick and professional image. For those teams facing their first event/s the challenge can be daunting.

Our event management training course looks at the power of events to build your organisation and promote its aims. You will explore the planning process, going step-by-step through the different elements, along the way creating an effective timeline. You will look at how to get people to attend the event and how to manage the delegate process. You will look at finding the best venues, facilities, catering and treats. You will also learn how to evaluate your event, so that each time you are able to build on your success.

For Whom
This introduction to event management course is aimed at those with little or no existing experience in organising and managing events.It is suitable for people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Participants on this course will focus on:-

  • Approach
    • reasons for the event
    • why are you holding the event?

  • Creating your event brief
    • SMARTER objectives

  • Planning
    • Planning schedule
    • Timeline – countdown to success
    • Budgeting
    • Choosing venues and facilities
    • The event team
    • Speakers and chairperson briefing
    • Health and safety, risk assessment and insurance

  • Publicity
    • Identifying your audiences
    • Pre-event publicity
    • Making the most of the Internet – websites, social networking and email
    • Gaining press coverage

  • Diversity
    • Presenters and delegates – ensuring you reach all parts of the community
    • Accessible events – best practice

  • Event logistics
    • booking / registration checklist
    • room layouts
    • facilities, venues and equipment
    • catering and refreshment checklist
    • what to do when things go wrong
    • how to add energy to sessions

  • Follow up
    • Acknowledgements
    • calls to action
    • evaluating the process and the effect