DIY Newsletters and Email Marketing

DIY Email Marketing

Screen shot of a Concrew Training Marketing Email being edited. It looks complicated but once shown how its very easy. Our thanks to Jeremy Keith for the “Big Data is Watching You” Image that was used in the campaign and again here. Licence: CC BY 2.0

An introduction to free and low cost email marketing solutions for new, start-up and small business

Concrew Training’s Newsletter and email marketing support helps, new, start-up and small business access and use the free of charge and low cost email marketing services offered by third party providers.

Concrew Training offer this service as part of our “give something back” support service. Practical, hands-on demonstration, advice and guidance enables you get a basic email marketing campaign up and running in a couple of hours.

Please note you will need to have your own business web site, a related email address and access to your web site control panel. Some of the configuration changes needed can take up to 48 hours to become effective world-wide, but they are usually far quicker. We should also mention that most of the free email marketing solutions require you to have your own email data and they apply limits to the amount of free emails that can be sent before payment has to be made. The latter seldom presents a problem for small business.

“Give Something Back” Prices
Our “give something back” support service provides high quality low cost support to help non-competing start-up and small businesses expand and grow. Once better established we hope they will remember our support and ask us to help with any future staff training and development needs they may have.

Our “Give Something Back” support is subsidised by Concrew Training. The support outlined below costs just £25 vat per hour plus £1 vat per mile for round trip travel. Actual support is tailored to your individual needs, ensuring you get maximum benefit from our time on site.

Possible support topics include:

Designing and Writing – Newsletters and Email Marketing Shots
We introduce you to some of the free to use email marketing plans that include high quality drop and drag type newsletter creation tools. We show you how they work and help you build your first newsletter.

  • Free of Charge Email Newsletter Services
  • Using Drop and Drag Editors
  • Images: sourcing, shrinking, resizing and inserting
  • Desktop Software for Modification or Self Design
  • Transferring Newsletters between service providers

Improving Deliverability
Virtually all email systems include spam filters and it should be expected that a percentage of any email campaign will be delivered to the receivers junk mail box. Adding some additional information to your website control panel can reduce the amount of emails that go to the Junk mail folder.

  • DNS Records
  • SPF – DKIM – DMARC Records
  • Server Name Changes
  • Email Addresses
  • From Addresses including, the use of sub domains and second domain names
  • Adding abuse and webmaster addresses
  • Email Forwarding

Spam Testing
Once the email is written, it needs to be tested against some of the more common spam filters. We show you a couple of free to use and one pay to use web site that helps identify possible problems and how these can be corrected.

  • General Spam Testing
  • Spam Word Testing
  • Sending Rates
  • Sending Volumes
  • Custom IP addresses – Yes or No

Bounces, Out of Office Replies, Unsubscribes and Complaints
Once the email is sent you will receive many replies but get too many complaints or bounces and the service providers will cancel your account. We look at the various different type of reply you might get – and how to manage them effectively.

Ongoing Support and Outsourcing and Other Options
Whilst our main focus is helping small and start-up businesses to take control of their own marketing and in doing so save significant amounts of money we recognise that some people prefer to outsource. With this in mind we can assist with any of the above, ongoing. We can also provide help and support in a wide range of essential business activities please enquire against your specific needs.

Local Support Area
Based in Mansfield our support is perfect for start up and small business in Nottinghamshire, Derbyshire and South Yorkshire including towns such as

  • Alfreton
  • Belper
  • Bolsover
  • Chesterfield
  • Castle Donington
  • Clay Cross
  • Clowne
  • Derby
  • Eastwood
  • Heanor
  • Hucknall
  • Ilkeston
  • Kirkby in Ashfield
  • Market Worksop
  • Ripley
  • Sutton in Ashfield
  • Worksop

We also provide support Nationwide