DIY Newsletters and Email Marketing

DIY Email Marketing

Screen shot of a Concrew Training Marketing Email being edited. It looks complicated but once shown how its very easy. Our thanks to Jeremy Keith for the “Big Data is Watching You” Image that was used in the campaign and again here. Licence: CC BY 2.0

An introduction to free and low cost email marketing solutions for new, start-up and small business

We introduce you to some of the free to use email marketing plans that include high quality drop and drag type newsletter creation tools. We show you how they work and help you build your first newsletter.

  • Free of Charge Email Newsletter Services
  • Using Drop and Drag Editors
  • Images: sourcing, shrinking, resizing and inserting
  • Desktop Software for Modification or Self Design
  • Transferring Newsletters between service providers
  • GDPR and PECR

Improving Deliverability
Virtually all email systems include spam filters and it should be expected that a percentage of any email campaign will be delivered to the receivers junk mail box. Adding some additional information to your website control panel can reduce the amount of emails that go to the Junk mail folder.

  • DNS Records
  • SPF – DKIM – DMARC Records
  • Server Name Changes
  • Email Addresses
  • From Addresses including, the use of sub domains and second domain names
  • Adding abuse and webmaster addresses
  • Email Forwarding

Spam Testing
Once the email is written, it needs to be tested against some of the more common spam filters. We show you a couple of free to use and one pay to use web site that helps identify possible problems and how these can be corrected.

  • General Spam Testing
  • Sending Rates
  • Sending Volumes
  • Custom IP addresses – Yes or No

Bounces, Out of Office Replies, Unsubscribes and Complaints
Once the email is sent you will receive many replies but get too many complaints or bounces and the service providers will cancel your account. We look at the various different type of reply you might get – and how to manage them effectively.

Ongoing Support and Outsourcing and Other Options
Whilst our main focus is helping small and start-up businesses to take control of their own marketing and in doing so save significant amounts of money we recognise that some people prefer to outsource. With this in mind we can assist with any of the above, ongoing. We can also provide help and support in a wide range of essential business activities please enquire against your specific needs.

Local Support Area
Based in Mansfield our support is perfect for start up and small business in Nottinghamshire, Derbyshire and South Yorkshire including towns such as

  • Alfreton
  • Belper
  • Bolsover
  • Chesterfield
  • Castle Donington
  • Clay Cross
  • Clowne
  • Derby
  • Eastwood
  • Heanor
  • Hucknall
  • Ilkeston
  • Kirkby in Ashfield
  • Market Worksop
  • Ripley
  • Sutton in Ashfield
  • Worksop

We also provide support Nationwide